I like to think of a software for customer relationship management, i.e. customer relationship management, as a spider's web. Before, all employees lived on islands with their own Excel lists. Always with the fear that one island would disappear and the corresponding list would also disappear. Meaning, if an employee goes on vacation, is sick or even leaves the company, no one can retrieve this information.

For the potential customer of a company these circumstances are irrelevant. He wants to do business, but does not understand or accept if no one responds to his request. The customer is the company's capital and mistakes of this kind must be avoided at all costs. And that is exactly what a CRM is for.

There are authorization roles in case I'm sick or incapacitated. And an administrator can help quickly in the event of difficulties.

In short: By using a CRM, you get to know your customers better, you can maintain relationships optimally and thus strengthen customer loyalty.

Don't let any more sales opportunities go to waste. I would be happy to show you that professional customer communication is possible with little effort.

Dynamics 365 is the next generation of CRM applications. With the real-time customer data platform, you get the best possible overview of your customers. You get predictable insights that make it easier to make smart decisions and actions to nurture leads and win more business.

It's possible to work with your customer data from anywhere and on any device. Thanks to a 360-degree view, all customer activities are captured and bundled. Thus, you are actively supported in your daily work. For example, an alert is sent if a potential customer is not contacted promptly.

Dynamics 365 can be linked to many other core products, such as Outlook, Office 365 or SharePoint. Many companies prefer Microsoft CRM because the user interface is intuitive and familiar to employees. Thus, the chance is very high that the system will be accepted and gladly used. In addition, your business processes can be mapped and automated through the Dynamics functions.

We go through every standard level in the system and highlight part by part what is required. That means we don't address service, sales and marketing in one fell swoop. Instead, we work out the business processes in detail, which can also be visualized in CRM, so that users find themselves in a business process flow and are guided through the respective phases.

Another of my tasks is to find out which functionalities of the platform are important for your company: Is a SharePoint connection needed? Should OneNote be integrated into the CRM? And does every employee really need an international Teams Flat? We analyze needs and costs. Because the entire Dynamics license is not always optimal, let alone realistically applicable.

That's the kind of question I'm here for. And the goal of our LMIS is to critically examine what makes sense. I consider that to be the basis for a long-term partnership.

As a Senior Microsoft CRM Consultant, I am a process consultant and teach users in a practical way that about 95 percent of the existing processes are already Dynamics processes that just have different terminology. For example, a project at Microsoft is titled "Sales Opportunity" or a To Do List is titled "Tasks" or "Activities". So the process to improve can often be mapped with Microsoft Dynamics features. My challenge is to create that awareness. Through years of conducting hands-on training and workshops, I know the questions, biases and fears of participants - and, of course, the answers to them. I always refer to your individual needs, which I have analyzed in advance.

And both in a business context and for me personally, I hate bad customer management. Everyone quickly notices when marketing doesn't know what their sales colleagues are doing and vice versa. I then impute this unprofessional approach, albeit subconsciously, to all departments, services and products of the company. And it is also the case that appreciative, targeted communication has a very positive effect and brings with it a major competitive advantage.

What I find great is the joint, functioning cooperation with the customer. That's why I focused on Dynamics 365.

And I also know from experience that a CRM system that is not employee-oriented will never be accepted. I myself worked in sales for a long time and know what is needed to quickly reach the goal, for example, the function of a business card scanner for trade fairs, so that the inside sales team can get to work quickly. Furthermore, in the context of current MS certifications, I was able to learn which aspects need to be scrutinized in order to successfully integrate Dynamics according to individual requirements.